Building Automation With Canned Emails


This month, we’ve been talking all about automation. I know it can be a sticky topic that people avoid, but it’s 100% worth talking about because I truly believe automation allows you to find bandwidth and regain control over your creative process. And one of my favorite ways to build automation into my business is with canned emails.

For Mae&Co, creating canned emails was one of the best things I did to get my brain space back. And I’m not saying you should send emails that sound robotic and go out without your approval. With any canned email, it’s still important to add your human touch and your brand voice – you can still add that personal touch.  

If you don’t have canned emails, go back through one of your projects and look for common threads. What are you sending over and over again?

Think about the emails you’ve sent this month. When you look at emails, ask yourself:

  • Is this a process or topic that takes a long time to explain to a client?
  • Is this an email that always feels like a heavy lift, because there’s just to much info to include?
  • Is generic follow up/check in email?
  • Does this email talk about a system your client needs to know about?

If you’ve said “yes” to any of these questions, it’s time to get serious about canned emails.

Honestly, here’s my hot take: if you write any email more than twice, make it a canned email.

One of my favorite canned emails is our Marriage License Info email. Our Mae&Co Monthly members get access to the full email template, but here’s a snippet of what we include – and what we customize – for our clients:

I wanted to open up the conversation about acquiring your marriage license. I assume you will be getting an (INSERT STATE HERE) marriage license, is that correct? I am going to link the website for (INSERT COUNTY WHERE WEDDING WILL TAKE PLACE HERE) County Marriage Licensing here.”


Want to get access to the full email template? If you want to get an in-depth look at our roundup of canned emails – including what we say and how we customize them – make sure to check out our recent Mae&Co Monthly course: “Leveraging Canned Emails for Success.”


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