The Blog

If you feel like you've been trying any and everything to try to book out 2024 with more of your dream clients, you're not alone. The inquiry drought is real. But let me tell you this: the best way out of it is to make sure you’re being seen by the right audience. This is not an overnight...

Discovery calls are the biggest sales tools you have between inquiry and booking. But you and I both know that your time is precious, it’s valuable and we can’t give it away freely. Before you hop on a you want to have a good sense that leads are ready to invest in you (this is where...

As part of Mae&Co Monthly, we talk a lot about how to make sure your SEO is at its peak. Why? Because building SEO into my website through blogging is by far one of the most impactful things I've done in my business to bring in leads for my ideal clients. Investing time in building strong SEO...

In your first 4-8 years of business, it’s a constant effort to make sure you’re being seen. You have to work to continuously stay at the forefront of everyone’s thoughts. And to be seen, we have to invest in SEO and we have to take time to blog because your business will never...

Whether you've been in the wedding industry for a year or a decade, everyone struggles with the fear of not booking leads. It's frustrating to feel ghosted, or to have someone go silent after you send over pricing, but I'm here to tell you there's a way to get unstuck and start booking your ideal...

As a small business owner, you work hard for your business. It should go without saying that you – and your business – deserve to make an annual profit, and here’s the truth: you should raise your prices every single season. Every year you gain a host of experience, and...

No matter how much time and energy you pour into Instagram, Pinterest or creating reels – here’s the bottom line: your website matters. A website is the number one way someone will weigh whether or not to book you.

There’s a lot of things that go into a well-curated website to...

Let’s face it. As a planner, a lot of people will act like they want to be your friend to secure jobs and future clients. But I’m a big believer that you can never build a preferred vendor list purely based on who you like as a friend. But I won’t ignore the obvious: much like...

Understanding how to have effective communication with vendors is important for all vendors. We’re all in this together.

While yes, I think wedding planners tend to get a bad reputation as “bossy” or “difficult” – this can happen to any vendor who carries...