How to Market to Different Budgets
If you feel like you've been trying any and everything to try to book out 2024 with more of your dream clients, you're not alone. The inquiry drought is real. But let me tell you this: the best way out of it is to make sure you’re being seen by the right audience. This is not an overnight process, but if you start meeting your dream clients where they're at, that's how you become visible, that's how you start booking more and more of your ideal clients. So how do you know where to find out which marketing platforms are most effective for your audience?
At Mae&Co Monthly, we're committed to being gate-keeping free. We don't hold back secrets, we share our market research with our members, because we want them to be successful in marketing to their ideal clients and booking their dream jobs every time.
Here's a small inside look at the information we've been sharing on how to get in front of the right audience by choosing the right marketing platform for your audience:
Three of the most successful marketing platforms for high-end clients are Instagram, SEO and publications. If you're looking to attract clients with budgets between $150,000 to $300,000, make sure you're concentrating your efforts on these platforms!
To be seen by mid-range clients with budgets in the $70,000 to $150,000 range, publications and SEO are still important, but Pinterest is a key marketing platform too! Pro tip: for publications, work on getting features that show both your work and your expertise.
And for more modest budgets between $30,000 and $70,000, keep leveraging Instagram and SEO, but other social media channels like paid listing and TikTok are great ways to be seen in front of these clients.
Here's the bottom line: getting in front of the right audience is the most important way to attract your dream client. And when you choose the right marketing platform to meet them where they're at, you're one step closer to booking that client.
To learn more about marketing platforms for more audiences all along the spectrum - from luxury to beginner - explore our Mae&Co Monthly courses on Inquiry Droughts and SEO & Brand Visibility.
Watch the full course and over 100 more in the Mae&Co Monthly library.
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