When to Send Pricing
Let's get right to it, here’s the tough part about knowing when to send pricing: so much of how you interact with clients depends on the type of clients you’re trying to attract. As a planner in the luxury market, I don’t send pricing unless someone asks: I get on a call, explain pricing, then send pricing.
But no matter which market or industry you’re in, if you can make a connection ahead of sending pricing, do! Try to understand who’s reaching out to you, then make decisions about when to send pricing accordingly.
Ultimately, I consider all of these things when I think about when to send pricing and whether or not to show it on my website:
- Are you looking to attract more leads, or narrow down your inquiries?
- Are you getting too many leads that are under budget?
- Are you in the luxury market, or the premier market?
- Are you trying to attract clients or third-party vendors?
At a minimum, if you're in any profession, here is my universal rule when it comes to deciding to share pricing on your website:
- If you’re trying to narrow down inquiries, then do include pricing on your website.
But here's where it starts to get tricky: the answer of when to send pricing, or whether or not to show pricing on your website, varies widely depending on two things - your profession and your target market.
That's why we've made an entire course for our Mae&Co Monthly members that walks through when to send pricing as a planner, as a photographer as a videographer, as a florist, etc. And we break down what changes when you move from mid-range, to high-end to luxury clients.
We're unpacking all of this and more in our latest courses on Talking Pricing - and if you join in October you'll get access to a free PDF cheat sheet that shows you when and where to send and show pricing based on your profession and your market. So what are you waiting for?
Watch the full course and over 100 more in the Mae&Co Monthly library.
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