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When to Send Pricing

Let's get right to it, here’s the tough part about knowing when to send pricing: so much of how you interact with clients depends on the type of clients you’re trying to attract. As a planner in the luxury market, I don’t send pricing unless someone asks: I get on a call,...

How to Market to Different Budgets

If you feel like you've been trying any and everything to try to book out 2024 with more of your dream clients, you're not alone. The inquiry drought is real. But let me tell you this: the best way out of it is to make sure you’re being seen by the right audience. This is not an overnight...

How to Master the Three C's of Discovery Calls

Discovery calls are the biggest sales tools you have between inquiry and booking. But you and I both know that your time is precious, it’s valuable and we can’t give it away freely. Before you hop on a you want to have a good sense that leads are ready to invest in you (this is where...

How to Use AI for Your Blogs

As part of Mae&Co Monthly, we talk a lot about how to make sure your SEO is at its peak. Why? Because building SEO into my website through blogging is by far one of the most impactful things I've done in my business to bring in leads for my ideal clients. Investing time in building strong SEO...

Improving Your SEO

In your first 4-8 years of business, it’s a constant effort to make sure you’re being seen. You have to work to continuously stay at the forefront of everyone’s thoughts. And to be seen, we have to invest in SEO and we have to take time to blog because your business will never...

How to Stop Losing Leads

Whether you've been in the wedding industry for a year or a decade, everyone struggles with the fear of not booking leads. It's frustrating to feel ghosted, or to have someone go silent after you send over pricing, but I'm here to tell you there's a way to get unstuck and start booking your ideal...

Understanding When to Raise Your Prices

As a small business owner, you work hard for your business. It should go without saying that you – and your business – deserve to make an annual profit, and here’s the truth: you should raise your prices every single season. Every year you gain a host of experience, and...

Designing Your Website to Attract Luxury Clients

No matter how much time and energy you pour into Instagram, Pinterest or creating reels – here’s the bottom line: your website matters. A website is the number one way someone will weigh whether or not to book you.

There’s a lot of things that go into a well-curated website to...

Why Planners Are Top Return Customers

Let’s face it. As a planner, a lot of people will act like they want to be your friend to secure jobs and future clients. But I’m a big believer that you can never build a preferred vendor list purely based on who you like as a friend. But I won’t ignore the obvious: much like...

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The Must Reads


Understanding the Luxury Market

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Designing Your Website to Attract Higher End Clients

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Understanding When to Raise Your Prices

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Find out what planners are charging

We are over gate-keeping. And that's why I have spent the last 4 years gathering information, taking polls and doing research to find out what planners in the wedding industry are charging based on their location and experience. 

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